Marketing Manager with 10+ years of design experience and 7+ years in marketing leadership roles, including nearly 4 years leading comprehensive marketing operations for international B2B markets. Specialized in catalog production, technical documentation, and brand management for manufacturing industries. Expert in Adobe Creative Suite with proven ability to automate workflows, reduce production time, and deliver brand-consistent materials that support sales growth. Early adopter of AI-powered tools to enhance marketing efficiency and design processes. Bilingual marketing capabilities with experience supporting US, Canadian, and Latin American markets.

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Marketing & Graphic Design • 10 yrs

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Marketing Services Manager • January 2022 - Present 

ATRO • Hybrid • St. Clair, MO

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Served as central marketing contact supporting 25+ sales representatives and agency partners across the US, Canada, and Latin America. Manage comprehensive marketing operations for heavy-duty truck suspension and steering components.

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KEY ACHIEVEMENTS:

• Supported 70+ product launches over 3 years (30 in 2024, 25 in 2023, 18 in 2022)

• Leading marketing strategy for 2 major product line launches in early 2026

• Developed branding and marketing programs for 2-3 private label brands

• Reduced catalog production time by 50% through InDesign automation with Easy Catalog plugin and NetSuite integration

• Produced 182-page bilingual Field Manual serving US and Latin American markets

• Completed AI coaching program to integrate AI-powered tools (ChatGPT, Claude, generative AI) into marketing workflows

 

RESPONSIBILITIES:

Marketing & Catalog Production: Produce annual 200+ page product catalogs using Adobe InDesign with Easy Catalog plugin and NetSuite integration. Design marketing materials, sell sheets, and promotional content for North and South America.

Technical Documentation: Create technical drawings from engineering specs to marketing illustrations. Develop installation instructions in English, Spanish, and French. Manage translation projects for Latin American and Canadian markets.

Brand Management: Design graphics and vector art using Adobe Illustrator. Develop branding for product launches. Create trade show booth graphics and manage photo editing.

Trade Show Coordination: Plan and coordinate 10+ annual industry events, including HDAW. Manage booth design, logistics, promotional materials, and distributor meetings.

AI Integration: Implement AI-assisted solutions for content creation and documentation. Established centralized marketing workflows and automation to enhance efficiency.

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Freelancing • July 2019 - April 2023 

Jessica Hylton (Burr) Graphic Design

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Delivered branding, design, and marketing services to small businesses, focusing on larger projects and long-term client support. Operated as primary business July 2019 - January 2022, then transitioned to select client work alongside a full-time role.

• Designed signage, logos, apparel, and digital assets while ensuring strong brand consistency and customer engagement

• Managed social media marketing campaigns and online product listings (Shopify, Etsy, Wix)

• Produced and edited video content for YouTube channel; developed skills in video/audio recording, animation, and effects

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Select Client Projects:

• Bon Bon's Coffee - Social Media Manager creating weekly content to drive engagement and promote seasonal offerings

• RV Self Park - Logo and branding package, signage consultation, technical drawings for franchise expansion

• Sign Experts - Business transition support, including QuickBooks training, pricing strategy, vendor sourcing, and operation of Mimaki flatbed printer

• Burn Boot Camp - Storefront design and technical drawing sets for permitting and variance approval (St. Louis County)

Art Director • July 2016 - July 2019 

Taylor Sign and Tint • Sullivan, MO

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Led company rebranding, built websites, and managed social media accounts. Designed logos, signage, vehicle wraps, and marketing materials for small business clients.

• Managed and trained design staff; operated HP Latex Printer

• Featured speaker at Chamber of Commerce meetings in multiple towns

• Handled client communications and project management from concept through installation

Print Shop Manager • July 2015 - July 2016

UV Print Shop • St. Louis, MO

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Managed daily production operations, supervised employees, and designed artwork for print and online applications. Operated multiple printing systems, including Mimaki Solvent printer, UV printers, Epson Laser Engraver, and Ricoh Sublimation printer.

• Handled order entry, customer communications, supply ordering, and production scheduling

• Trained employees on equipment operation and production workflows

Accounting • 4yrs

Staff Accountant/Office Manager • May 2011 - Feb 2015

Alfermann, Gray & Co/Cooper & Associates • Rolla, MO & Sullivan, MO

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Managed accounting operations for 25+ small business clients, developing strong financial acumen and Excel expertise that enhances marketing budget management and data-driven decision making.

• Designed custom financial reports and maintained 260-300 page Excel financial reports for a large company

• Managed payroll, bookkeeping, and tax preparation for a diverse client portfolio

• Provided client support for accounting and payroll software conversions

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Education 

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Associate of Applied Science, Graphic Design • Graduated 2011
East Central College • Union, MO

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Marketing & Business Management • Attended 2013-2015
Western Governors University • Online

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Technical Skills

 

Adobe Creative Suite (Expert Level):
Illustrator • Photoshop • InDesign • Premiere Pro • Lightroom

 

Design & Production:
Catalog Production & Automation • Technical Documentation • Large Format Printing • Vehicle Wraps • Brand Identity Design • Print Production Management

 

Marketing Technology:
NetSuite ERP Integration • Social Media Management • E-Commerce Platforms (Shopify, Etsy, Wix) • Marketing Workflow Automation

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Emerging Technologies:
AI-Assisted Design • ChatGPT • Claude • Generative AI Tools • Workflow Automation • AI Integration for Marketing

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Additional Software:
Microsoft Excel (Advanced) • Powerpoint • QuickBooks • Canva

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Core Competencies

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B2B Marketing Strategy • Catalog Production • Technical Documentation • Brand Management • Trade Show Coordination • Cross-Functional Collaboration • Vendor Management • Social Media Marketing • Project Management • Team Leadership • Bilingual Marketing • Adobe InDesign Automation • AI-Powered Workflow Optimization • Budget Management • Financial Reporting

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